Trendyol runs on a long tail of merchants — but they're not spread evenly. Here's where Turkey's sellers are registered, and how few of them actually win the buy-box.
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registered sellers
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city on file
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provinces active
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top 10 win share
The geography of supply
📍 Where the sellers are
Registered seller count by province. Colour is log-scaled so İstanbul doesn't wash out the rest of the country.
Provinces by sellers
How concentrated it is
🏆 The few who win
Of every listing where a "cheapest seller" is crowned, what share goes to the very top merchants.
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Top sellers by buy-box wins
Each merchant's share of all winning listings we track. Tap through to their storefront.
State of Trendyol · seller geography & buy-box concentration← Back to Overview