Each bubble is a brand we track across Turkey's Trendyol — placed by its typical price and how loved it is. Bigger bubble, more ratings behind it. The map splits four ways: premium or budget, loved or merely tolerated.
Horizontal = median winner price (log scale — brands span from a few lira to five figures). Vertical = average star rating. Guide lines mark the median of each; the four corners are the four kinds of brand.